bezonomics summary

Bezonomics unveils the underlying principles Jeff Bezos uses at Amazon to achieve his dominance—customer obsession, extreme innovation, and long-term management, all supported by artificial intelligence. Most important, Bezonomics answers the fundamental question: How are Amazon and its imitators affecting the way we live, and what can we learn from them?


Founder Farmer Tinker Thief

founder farmer tinker thief

Founder builds a foundation of service. Farmer cultivates processes, people and products. Tinker builds on invention and new opportunities. Thief enjoys real wealth and spread the wealth.


Company of One

Business is a choice we make and one choice isn’t better than any other. All are simply choices guided by our own subjective internal factors. The company of one present one choice. It may not be the choice you want to run your life and your business, but if it is, the book will give you both compelling stories and author’s first-hand insights to guide you.



Youthful time sold today by working 5 days a week so you can buy elderly time later retirement in your twilight is a bad idea. Think how ridiculous it is. 5 for 2. Would you accept this rate of return in the financial world?


That Will Never Work

that will never work

Before the idea of Netflix took hold, Marc had a thousand ideas from personalized shampoo and surfboard to dog food. Reed, a friend and former investor of Marc who he’s carpooling together, got in the way however, warning him customizing a unique product for every customer is too difficult. And it never gets easier. But he and Reed had to sell something. They want something that can scale, and something that people use over and over again. They wanted something that already exist and take it to sell online because Amazon has proven the potential of e-commerce.


The Bezos Letters

The Bezos Letters

In The Bezos Letters, Steve Anderson explains 14 principles rooted in the exponential growth of Amazon over the decade. Whether you are in business for 10 minutes or 10 years, you can learn how Bezos grew his small online bookstore to the multi-billion business.


The Millionaire Fastlane

A bad choice can set your trajectory off by one 1 degree today, but over years the error is magnified. If you’re under 30, your choices are at peak horsepower because they’re growing the thick branches of your choice tree.


The E-Myth Revisited

Technician suffering from an entrepreneur seizure takes the work he loves to do and turns it into a job. Never assume understanding the technical work of a business means understanding a business that does technical work.


Will It Fly

What’s stopping people from copying your idea? Nothing but here’s the difference between you and the person who hears your idea. You’re committed and you’ll actually see its completion. Most will never do because they won’t execute. You do it. They talk about it.


Virtual Freedom

Outsourcing your work to staff in other locations allows you to concentrate on what matters. Virtual Assistants (VAs) do work for you. They can take on a huge range of tasks from accounting to office management thus allowing entrepreneurs to concentrate on the work they’re best at and what matters most.



Blitzscaling prioritize speed over efficiency in the face of uncertainty. If you get it early and start getting feedback and your competitors don’t’, then you’re on the path to success. Google, Facebook, AirBNB, Uber all have done it.


Anything You Want

anything you want summary

When you make a business, you get to make a little universe where you control all the laws. This is your utopia. When you make it a dream come true for yourself, it’ll be a dream come true for someone else, too.


Shut Up and Listen!

shut up and listen summary

Take the word “No” out of your vocabulary. There are no spare customers. Know the distinction between being unable to do something and choosing not to do something.