Summary: Sprint by Jake Knapp
Summary: Sprint by Jake Knapp

Summary: Sprint by Jake Knapp


  1. Choose a Big Challenge
    • The challenge should worth 5 days of sprint members
  2. Recruit sprint team (team of 7)
    • Decider, finance, marketing, sales, tech, logistics, design, facilitator
    • If decision maker cannot make it, consider a delegate
    • Or ask him to come in at the end of the session
  3. Block 5 Full Days on the calendar
  4. Book a room with 2 or more whiteboards
  5. Stock up sprint supplies (sticky notes, healthy snacks, markers…)

Monday (Background and problem)

  1. Start at the end
    • Ask if the sprint goes perfectly what it will look like after 6 months (perfect future)
    • Ask questions that might trip you up (worst scenarios)
  2. Make a map
    • Draw diagram showing how customer moves through your product/service
  3. Ask the Experts
    • Talk to experts (adjust your diagram)
  4. Take ‘How Might We (HMW)’ notes (frame the problem as question)
  5. Organize HMWs on the wall
  6. Sort into different categories
  7. Pick a target (specific customer, specific spot on the map)

Tuesday (Sketch and solutions)

  1. 3-minute lightning demos
  2. Review inspiring/creative solutions from others
  3. Sketch solutions
  4. Stack sketches (don’t look at it yet)

Wednesday (Hypothesis and decide)

  1. Organize sketches on the wall
  2. Review the sketches in silence and perform dot voting
  3. Carry out 3-minute speed critique (creator speaks last)
  4. Decider makes the call (super vote)
  5. If there’s more than 1 solution, consider building all and give fake names for reach
  6. Create storyboards for solutions

Thursday (Build and prototype)

  1. Build realistic prototypes using the right tools (e.g. Keynote, Powerpoint…)
  2. Assign roles (writer, asset collector, stitcher)
  3. Trial run

Friday (Test and feedback)

  1. Interview the matched customer profiles (5 is the magic number)
  2. 5-act interview (welcome, context questions, introduce prototype, detailed tasks, quick debrief)
  3. Watch together, note together, look for patterns
  4. Plan the next move
  5. Consider a follow-up sprint (may not be full 5-day)