In order to be creative, you have to give yourself ‘permission to fail’.
Take more shots on the goal. Knock on more doors. Write more drafts.
8 Ways to Spark Creativity
- Choose creativity. Decide to make it happen.
- Think like a traveler. Expose yourself to new experiences.
- Engage relaxed attention. Allow your mind to make connections between seemingly unrelated ideas.
- Empathize with your end-user. Understand what they want. People don’t want 10-inch drills. They want 10-inch holes.
- Observe in the field. Discover new opportunities hidden in plain sight.
- Ask Why? Uncover details to core issues.
- Reframe challenges. Reframe the questions.
- Build a creative support network to bounce ideas off.
- Get help. Share the burden. See what your team comes up with.
- Create peer pressure.
- Gather an audience. Encourage listening to get the creative juices flowing.
- Do a bad job. Then make adjustments.
- Lower the stakes.
As young children, we finger-painted with our own hands and found interesting solutions to the problems we faced. As we grow older, life took our crayons away. We stop being creative.
Failures that happen early in creative process reveal weaknesses in your ideas. That’s a paradox; success at your first attempt might actually hurt your results in the long run.
Kodak knew the future of photography would be digital, but were too scared to adapt.
Close your knowing-doing gap by changing your mindset from “I know I should do this” to “I will do this”.
When confronted by an intimidating task, say out loud “bird by bird“. Those 3 words remind you no matter how large the chasm, you can narrow knowing-doing gap 1 step at a time.
Create Creative Constraints
Everyone wants more budget, more time, more people to get things done. But if you create ‘creative constraints’, that means let people perform under limited resources, it’s amazing what ideas people can generate.
Being creative doesn’t have to mean starting from scratch – it’s about adding what you can, about making a creative contribution.