Story or Die Is Not a Metaphor The brain has ground rules for what info it will allow us to pay attention to, let alone retain. Story, however, comes equipped with an evergreen backstage pass, the better to whisk that info into our long-term memory. So it pays to remember: Read more…
You may already have one or two exceptional relationships where you feel seen, known, and appreciated for who you really are, not an edited version of yourself. Perhaps you’re not sure they’ll ever reach “exceptional,” but you know there’s room for growth. Perhaps you’d like to learn how to go Read more…
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like “The Ten Rules of Successful Communication” and “The 21 Words and Phrases for the 21st Read more…
In human interactions, empathy is one of the most powerful forces for connecting with and helping others. Like any skill, empathy can be molded, fine-tuned and managed. And with the time-tested and proven E.M.P.A.T.H.Y. tool, anyone can learn to move up their empathy scale. The Seven Keys of E.M.P.A.T.H.Y. Read more…
Explanations Answer the Question “Why?” Many facts and ideas we see everyday cannot be defined by laws of the universe. We cannot, for example, explain Twitter’s popularity in terms of gravity or inertia. We need explanations to tell us why Twitter is so popular, or why it makes sense to Read more…
The Foundation of Our Social Chemistry The fundamental building block of social relationships is reciprocity. It is the currency of social exchange. This led renowned sociologist Howard Becker to argue that our species should be renamed Homo reciprocus. If we walk into a social exchange thinking about what we can Read more…
The Pathos Principle Persuasion cannot occur in the absence of Pathos, an appeal to the audience’s emotion. Stories are the best linguistic tool we have to build Pathos because humans are wired for it. There are three types of stories you can use in your next pitch or presentation: (1) Read more…
There are two keys to effective and true communication. The first is deep listening. The second is loving speech. The Keys to Deep Listening I am listening to this person with only one purpose: to give this person a chance to suffer less. Keep this one purpose of deep Read more…
Keep it short Read the following aloud: Everyone’s active participation in the bank’s events is crucial to helping us develop a conscious and cohesive firm culture that we can all be proud of and that will help us attract high-quality associates. Now, turn your head away from the paper and Read more…
The Change Gap You can buy attention, but you can’t buy trust. Trust is earned. Trust takes time. Trust is the enabler of connection and persuasion. The time between attention and action is what the author calls the Change Gap. There are many real world examples of companies who have Read more…