Summary: Come Up for Air By Nick Sonnenberg
The Scavenger Hunt Let’s say you need to find meeting notes from last week in order to complete your work, but you just can’t remember …
Business
Summary: The As If Principle By Richard Wiseman
How to be Happy Around the turn of the last century, the Russian theater director Constantin Stanislavski revolutionized drama by creating method acting. A key …
Summary: The Unsold Mindset By Colin Coggins
You Can’t “Act” Authentic A great irony about being authentic is that, given the cultural messaging we’re exposed to about putting on personas, it can …
Summary: Design Any Disaster By Patrick Hardy
How the C3 Method Can Design Any Disaster Traditional disaster books will tell you what to buy and micromanage your disaster response, the author is …
Summary: How to Wow By Adrian Swinscoe
Be at the start of your customer’s journey Many customers are starting their buying journeys earlier and earlier and are conducting much of their buying …
Summary: Seven Practices of a Mindful Leader By Marc Lesser
Practice 1: Love the Work Ask yourself: What brings me alive, and what really brings me alive? Explore your values, or what you love, by …
Summary: Culture Rules By Mark Miller
A New Game What is the cultural Aspiration for your organization? This is the question Alan Mulally had to wrestle with at Ford . . …
Summary: Gamify By Brian Burke
Motivation: The Gamification Endgame Gamification engages people at an emotional level, which is far more powerful than typical transactional engagement strategies. Intrinsic rewards can sustain …
Summary: The Dealmaker By Mauricio Umansky
Play Hard, Work Harder When considering the importance of margins, every cent, as opposed to every dollar, counts. If you’re a strong and motivated salesperson, …
Summary: Magic Words By Jonah Berger
Activate Identity and Agency Words do more than just convey information. They signal who’s in charge, who’s to blame, and what it means to engage …
