Summary Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

Summary: Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

What’s content marketing really about? Content marketing isn’t new by any means. Brands have been leveraging content to tell epic stories for centuries. The difference is that now it’s critical than ever to get it right.  Content marketing is when you trigger a behavior change in your target audience using Read more…