Summary: How to Speak So People Really Listen By Paul McGee
SIN 1: A failure to make your message sticky or memorable Having a great message is one thing. Getting it remembered is another entirely. Think …
Marketing
Summary: How to Write a Good Advertisement By Victor O. Schwab
There are five fundamentals in the writing of a good advertisement: Get Attention Show People an Advantage Prove It Persuade People to Grasp This Advantage …
Summary: The Ultimate Marketing Engine By John Jantsch
Tune the Engine—Step 0 What is the Ultimate Marketing Engine? The Ultimate Marketing Engine is a successful customer. Now, you may be thinking, Duh, everyone …
Summary: The Non-Designer’s Design Book By Robin Williams
Is this book for you? This book assumes you don’t have the time or interest to study design and typography, but would like to know …
Summary: Faster, Smarter, Louder By Aaron Agius
Build a Better Brand Let’s say you’ve opened a new bakery. You’ve recently finished setting up shop, and you couldn’t be happier with the fruits …
Summary: Everybody Writes By Ann Handley
Everybody Writes “If you want to be a writer you must do two things above all others: read a lot and write a lot,” Stephen …
Summary: Get Different By Mike Michalowicz
Great Offers Need Different Marketing The simple truth is marketing happens in milliseconds, not months. According to Time magazine, the average website holds visitors’ attention …
Summary: The Undefeated Marketing System By Phillip Stutts
Great marketing is like a house. It must be built from the ground up. This book is your step-by-step guide to creating your marketing dream …
Summary: Backable By Suneel Gupta
No one makes it alone. But there’s a reason why some people can get investors or bosses to believe in them while others cannot. And …
Summary: Top of Mind By John Hall
What Consumers are Looking for in Brands They Trust Trying to force another human being to trust you is both manipulative and counterproductive. You can’t …
