Summary: A New Brand World By Scott Bedbury
Brand Principle #1 All Aboard the Brandwagon Relying on brand awareness has become marketing fool’s gold. These days, the term “branding” is being uttered in …
Marketing
Summary: Email Attraction By Kim Arnold
Beware The Emotional Email There’s a term in information technology (IT): Problem In Chair Not In Computer (PICNIC). Apparently, it’s commonly used by IT support-desk …
Summary: Write Blog Posts Readers Love By Henri Junttila
Uncover Your Blogging Voice Your writing is what it is. You can’t change that. You can’t outthink it by “finding your voice.” You have to …
Summary: Get Scrappy By Nick Westergaard
The Scrappy Mindset Brains Before Budget: Scrappy marketers always look before they leap. Market Like a Mousetrap: Be on the lookout for ways to be …
Summary: Blog to Win Business By Henneke Duistermaat
#1 Know who are you writing for? Of course you’d like tens or hundreds or even thousands of people to read your blog. But a …
Summary: Writing Without Bullshit By Josh Bernoff
Write Short Use fewer words. Treat the reader’s time as more valuable than your own. Of all the ways to communicate boldly and powerfully in …
Summary: Difference By Bernadette Jiwa
THE ‘P’ THAT WE FORGET The P that the old Marketing Mix forget, one that no business can afford to forget nowadays, is people. Gone …
Summary: Meaningful By Bernadette Jiwa
FOR vs TO How different would our ideas, stores, websites, product development labs and customer service departments be if we thought about how we wanted …
Summary: The Golden Toilet By Steve Brown
Google already knows what your website is about. Stop wasting your precious resources of time and money focusing on this. We can’t predict the algorithms, …
Summary: Stories That Stick By Kindra Hall
Storytelling is one of the most powerful business-building tools in existence. It captivates, influences, and transforms customers, stakeholders, talent, and beyond, closing the gaps in …
