41 Proven Techniques for Selling Anything to Anyone Ad Secret #1 Be Simple. Write to the chimpanzee brain. Simply Directly. Until someone read and understand your ad, you’re just selling yourself. People won’t’ study your ad carefully. They can’t be bothered. You’ve got to make your ads simple. The simpler Read more…
Yes, a Unique Selling Proposition (USP) is important but what’s equally important is a talk trigger. The problem with USP is that almost every company has a selling point and only a few of them are unique. Terms like good quality and good service are selling propositions, but they aren’t Read more…
2 key reasons you need video marketing (from marketers’ standpoint) 1. Including Video on your web page helps to decrease your bounce rate, which indirectly affects your SEO performance. 2. Most people prefer viewing a video than reading a long-winded text. You can do it all alone. The large Read more…
Whether you’re a professional digital marketer, or if you’re like me, someone who’s trying to get your brand out in the world, chances are you well know that Facebook can open up endless opportunities for your business or career for that matter. Facebook has long claimed the top spot in Read more…
Kindle | Hardcover | Audiobook We all want people to understand how our products can solve their problems and hugely improve their lives. But turns out asking for a sale is a relational proposition. And as with everything in life, relationships have rules. Whether we’re talking about a romantic relationship, Read more…
Three Phases of Customers Before – Prospect – Get them to know me During – Lead – Get them to like me and buy from me the first time After – Customer – Get them to trust me and buy from me regularly and refer prospects & leads to m Read more…
A Customer is the Hero in your Story. In every great story, a hero encounters a problem to be solved and a challenge to be won. SB7 should be incorporated into all of my marketing materials from my website to lead nurturing email campaigns to brochures, keynotes and presentations so Read more…
It’s better to be first than it is better. It’s much easier to get into the mind first than try to demolish the existing beliefs and build from the ground up. Be first, but don’t be late too. The first brand to get into the minds of customers become generic Read more…
To craft a sticky and compelling message useful for speaking, marketing, writing or anytime you need to make people listen, believe and act, remember the SUCCES principle. S – Simple If you try to convey 100 ideas, you might end up conveying nothing. Simple sticks. Complicated doesn’t. Strip your idea Read more…
The Brain is a Conveyor Belt Imagine you landed at the airport. You’ve just landed and waiting for your bags to come out on the conveyor belt. You have 7 red bags in total. So, when do you leave the airport? Of course, you leave when you have all 7 Read more…