Summary: The Content Code: Six essential strategies to ignite your content, your marketing, and your business by Mark Schaefer

First the bad news. People don’t want to share your content, in general. Research shows people don’t usually share content they’re reading online, even if it’s great content. For example, an average Twitter user retweets only one in 318 content links they receive. Facebook reports just one-half of one percent Read more…

Summary Aesthetic Intelligence How to Boost It and Use It in Business and Beyond by Pauline Brown

Summary: Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond by Pauline Brown

Leading companies like Apple, the Walt Disney, Adidas and Starbucks all have one thing in common. They all honor their heritage and ‘brand codes’ while continuing to refine their distinct aesthetic qualities and enhance their desirability factor. They understand that none of the best remains still throughout their lifetime. Aesthetics Read more…

Summary Copywriting Secrets How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To! by Jim Edwards

Summary: Copywriting Secrets How Everyone Can Use the Power of Words to Get More Clicks, Sales and Profits . . . No Matter What You Sell or Who You Sell It To by Jim Edwards

What’s copywriting? People love to spend money on stuff they love. Your goal as a copywriter is to help them buy the right stuff using your sales copy. Use effective copywriting techniques which you’ll learn subsequently to touch peoples’ emotional hot buttons – hopes, fears, dreams and desires – and Read more…

Summary Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

Summary: Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

What’s content marketing really about? Content marketing isn’t new by any means. Brands have been leveraging content to tell epic stories for centuries. The difference is that now it’s critical than ever to get it right.  Content marketing is when you trigger a behavior change in your target audience using Read more…