Summary: How to Speak So People Really Listen By Paul McGee
SIN 1: A failure to make your message sticky or memorable Having a great message is one thing. Getting it remembered is another entirely. Think …
SIN 1: A failure to make your message sticky or memorable Having a great message is one thing. Getting it remembered is another entirely. Think …
There are five fundamentals in the writing of a good advertisement: Get Attention Show People an Advantage Prove It Persuade People to Grasp This Advantage …
Tune the Engine—Step 0 What is the Ultimate Marketing Engine? The Ultimate Marketing Engine is a successful customer. Now, you may be thinking, Duh, everyone …
Is this book for you? This book assumes you don’t have the time or interest to study design and typography, but would like to know …
Build a Better Brand Let’s say you’ve opened a new bakery. You’ve recently finished setting up shop, and you couldn’t be happier with the fruits …
Everybody Writes “If you want to be a writer you must do two things above all others: read a lot and write a lot,” Stephen …
Great Offers Need Different Marketing The simple truth is marketing happens in milliseconds, not months. According to Time magazine, the average website holds visitors’ attention …
Great marketing is like a house. It must be built from the ground up. This book is your step-by-step guide to creating your marketing dream …
No one makes it alone. But there’s a reason why some people can get investors or bosses to believe in them while others cannot. And …
What Consumers are Looking for in Brands They Trust Trying to force another human being to trust you is both manipulative and counterproductive. You can’t …