Summary: The Brand Flip By Marty Neumeier
PRODUCTS ↬ MEANING A brand is much more than a product or service. A brand is the sum of all impressions. This is sloppy thinking. …
Marketing
Summary: 7 Secrets of Persuasion By James C. Crimmins
Getting to Know the Lizard In order to succeed at persuasion, we have to deal with the lizard inside, the automatic mental system. We have …
Summary: Captivology By Ben Parr
The Three Stages of Attention When you’re trying to capture the attention of others—whether it’s a classroom full of students or dispersed readers of your …
Summary: Marketing Mess to Brand Success By Scott J. Miller
Challenge 1 It’s the Customer, Stupid Spend the next few days quietly listening in every meeting you attend and lead. Discuss your insights with your …
Summary: InstaBrain By Weise Sarah
The New Rules Trends about Generation Z are just that—trends. Like all generations, Generation Z has a unique set of defining characteristics. Marketers need to …
Summary: Perennial Seller By Ryan Holiday
THE CREATIVE PROCESS: From the Mindset to the Making to the Magic These words of Steven Pressfield in his wonderful book The War of Art …
Summary: The Persuasion Code By Christophe Morin
Is Neuromarketing Complicated? First, when marketing and advertising executives discovered neuromarketing, they often felt that they needed higher education on the workings of the brain …
Summary: The Invisible Brand By William Ammerman
The Invisible Brand Takes Over Artificial intelligence is changing marketing in ways that will have wide-ranging impacts on every facet of our society. While we’re …
Summary: Irresistible By Adam Alter
Addiction is today better understood than in the nineteenth century, but it has also morphed and changed over time. Chemists have concocted dangerously addictive substances, …
Summary: Can’t Buy Me Like By Bob Garfield
The Relationship Era Consider this simple experiment: Type “I love Apple” into your search bar. You will get 3.27 million hits. If you type “I …
