Summary: Woo, Wow, and Win By Thomas A. Stewart
The First Principle: The Customer Is Always Right—Provided the Customer Is Right for You The right customer is one you are prepared to serve in …
The First Principle: The Customer Is Always Right—Provided the Customer Is Right for You The right customer is one you are prepared to serve in …
A Complaint Is a Gift Strategy Imagine that a friend comes to visit on your birthday with a lovely present in hand. The first thing …
Amazement is the level of customer experience that gives you a clear advantage in any economy and any marketplace. Amazement is the competitive edge that …
The Amazement Revolution is about indoctrinating yourself and your team in the phenomenon known as amazement. The book is built on own observations, based on …
Grabbing Attention in a Saturated Market Your customer has their choice of products and services. You want them to choose yours. If they can’t find …
To keep external customers happy, you must make sure your employees know that you care about doing what’s right by them, day after day after …
Welcome to the Experience Economy Experiences are as distinct from services as services are from goods, but one that has until now gone largely unrecognized. …
The Problem with Sales In many businesses, there is a glut of suppliers and more suppliers entering the market everyday, and thanks to the Internet, …
Enriching Lives What does it mean to provide extraordinary customer service? Well, if you study the brands that do it well such as Disney, Four …
Kindle | Hardcover | Audiobook Three Universals There are three things your customers want. First, they want a product or service or other output with …