What instead of Why Asking ‘Why’ looks backward and sounds like an accusation. But the bigger problem is that when we feel we understand why someone did something, we can blame that reason and understand how we are separate from it. You won’t find a single ‘why’ question in Ask Read more…
What do you think is the number one problem small businesses cite time and time again? Most people think it’s finding customers. However, after working directly with so many entrepreneurs and professionals, what Pollard discovered is that finding customers is merely the surface problem. The deeper problem is they don’t Read more…
Question everything. The most successful entrepreneurs look at how businesses operate, study internal processes, team dynamics, relationships and the mistakes people make. They’re never satisfied with the way things are, just because they’ve always been that way. It’s the same for you. Your entrepreneurial journey starts with questioning everything in Read more…
Simplify. Say Less. Get More. The key to effective pitch or presentation is to separate what you ‘want’ to say from just what ‘needs’ to be said. The 3-minute rule explains how to do just that. “Simplicity is power. Clarity is compelling. Information is value.” The 2 Misconceptions of Read more…
Being oversubscribed is the way for you to do your best work and spend more time with your existing customers than endlessly chasing new ones. It gives you more downtime to innovate your products rather than running around selling them. Oversubscribed allows you to build your brand rather than blending Read more…
Everyday is groundhog day. The creative life isn’t linear. It’s not a straight line from point A to point B. It’s more like a loop, or a spiral, in which you keep coming back to a new starting point after every endeavor. No matter how successful you get or the Read more…
You don’t have to be a genius. “That’s all of us are – amateurs. We don’t live long enough to be anything else.” – Charlie Chaplin Remembering we all will be dead soon is the most important tool you’ll encounter to help you make big choices in your life. “Remembering Read more…
41 Proven Techniques for Selling Anything to Anyone Ad Secret #1 Be Simple. Write to the chimpanzee brain. Simply Directly. Until someone read and understand your ad, you’re just selling yourself. People won’t’ study your ad carefully. They can’t be bothered. You’ve got to make your ads simple. The simpler Read more…
Yes, a Unique Selling Proposition (USP) is important but what’s equally important is a talk trigger. The problem with USP is that almost every company has a selling point and only a few of them are unique. Terms like good quality and good service are selling propositions, but they aren’t Read more…
Every year, millions of top performers are promoted to management-level jobs―only to discover that the tactics that got them promoted are not the tactics that will make them effective in their new role. In Welcome to Management, Ryan Hawk provides practical, actionable advice and tools designed to ensure that transition Read more…