Summary: Undaunted by Kara Goldin
“People ask me ‘How did you create a whole new category of beverage while pregnant and with a budget of only $50,000?’ The truth is, …
Summary: The Ten Commandments for Business Failure by Donald R. Keough
Commandment #1 Top of the list: quit taking risks Here we have a proud company, built on technological innovation, so swept up in its own …
Summary: Copywriting Secrets How Everyone Can Use the Power of Words to Get More Clicks, Sales and Profits . . . No Matter What You Sell or Who You Sell It To by Jim Edwards
What’s copywriting? People love to spend money on stuff they love. Your goal as a copywriter is to help them buy the right stuff using …
Summary: The Art of the Click How to Harness the Power of Direct-Response Copywriting and Make More Sales by Glenn Fisher
All great copywriters start here All great copywriters start at a swipe file – a file that records a copy you have. A swipe file …
Summary: Badass Habits: Cultivate the Awareness, Boundaries, and Daily Upgrades You Need to Make Them Stick by Jen Sincero
Kindle | Hardcover | Audiobook Who you are in the habit of being Most of us realize that when we repeat something enough times, we …
Summary: Be Water, My Friend: The Teachings of Bruce Lee by Shannon Lee
The Water Way “ Water is gentle yet powerful. Soft yet strong. Flowing yet deep. And so it is with life.” Life can be joyful …
Summary: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary by Joseph Michelli
In the Starbucks Experience, Joseph Michelli, shares five principles that drive Starbucks’s phenomenal success. Based on his 18-month exploration into the world of Starbucks, listening …
Summary: The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging by Joseph Michelli
Amazon did not kill the retail industry. They did it to themselves with bad customer service. Netflix did not kill Blockbuster. They did it to …
Summary: The Inevitable: Understanding the 12 Technological Forces by Kevin Kelly
Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative …
Summary: The Cult of the Customer Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists by Shep Hyken
Satisfied customers are not loyal customers In today’s competitive landscape, satisfied customers are rarely enough. Satisfied customers rarely drive loyalty. It’s the total customer experience, …
