Researchers at the University of Lausanne have identified a dozen tactics that can help you develop your leadership charisma like Bill Clinton, Martin Luther King Jr. and Steve Jobs. The charismatic leadership tactics (CLT) toolbox includes 9 verbal and 3 non-verbal tactics.


Verbal Tactics

  1. Demonstrate moral convictions – show your intention to do the right thing.
  2. Reflect the sentiment of the group – listen to group concerns, emphasize shared story, desires, struggles.
  3. Set high expectations – set audacious goals for both yourself and your audience.
  4. Communicate confidence – assure that high goals can be achieved.
  5. Tell stories and anecdotes – engage and wrap your audience around real-life stories.
  6. Use metaphors, smiles and analogies – help your audience understand the message in terms o f experiences which they already know.
  7. Employ contrast – define yourself (your ideas) clearly by emphasizing what you and your ideas are not.
  8. Organize content into triads – leverage the rule of 3 to make your message easy to remember.
  9. Ask rhetorical questions – prompt your audience with questions to get them cognitively involved.


Non-Verbal Tactics

  1. Gesture naturally – use your gestures as punctuation.
  2. Speak through facial expressions – express emotions of your words.
  3. Animate your voice – Modulate tone, volume, pacing and pauses for emphasis.

Kyaw Wai Yan Tun

Hi, I'm Wai Yan. I love designing visuals and writing insightful articles online. I see it as my way of making the world a more beautiful and insightful place.